Text post promoting a prompt for a Claude-built Apple-style launch film: Claude Opus launch video
Originally posted by @twoclipping on X · posted Sep 26, 2026 · curated by MotionHunt, updated Oct 15, 2026

In short
A planned 2D, square 1440x1440 launch film in an Apple-keynote style, built as one continuous take where each scene morphs out of the last. The author describes 54 beats at 120 BPM, which works out to about 27 seconds.
How it was made
The author says the film was made with Opus 5.5 as the only motion designer, cost $0, is pure code, and uses no external tools. The spec calls for one HTML file rendered with Playwright at 60fps and blended with ffmpeg, Archivo and Geist fonts, a royalty-free Mixkit song and Mixkit SFX, and a Pexels wall clip. The author did not share time spent.
- Tools
- Claude Opus
Shot breakdown
- Open (beat 1)The wordmark squeezes into its own period like an accordion, the dot grows into a black pill, and a label rises inside it.
- ClickSix iris blades close over the label and snap open onto a photo. The circle becomes a square and shrinks, a grid unfolds (center, plus, corners), reflows into a bento, and a click zooms into one tile on the drop.
- GlassA glass word pops in letter by letter and melts into a droplet that stretches into a glass toolbar. An adjust icon becomes a slider that moves the photo from day to golden hour, the knob becomes a glass lens, and the lens lifts into an orb that expands into a lock screen.
- StageThe lock screen pulls back into a phone, the Dynamic Island pinches off and becomes a Mac window that rolls up. A wallpaper is dragged onto a Safari tab, the page pushes in, and the photo becomes the hero of a landing page, then a framed print on a product card with a chosen color and size.
- OrderOne black shape keeps morphing through Ordered ✓, Printing %, On its way (a van on a route), and Delivered ✓.
- Wall (last beat)The delivered circle floods the frame, holds black for a beat, and contracts into the framed print on the real wall footage. The iris reopens and closes, the frame floods into the pill, the dot, and the letters, and the last frame matches the first.
Breakdown written by AI from the prompt and post, reviewed by MotionHunt.
Why it works
- Every change is a shape transformation rather than a cut or fade, so the whole film reads as one continuous take.
- Something happens on every beat at 120 BPM, which ties motion timing to the song's rhythm.
- Floods overscale past the corners over about 0.3s, so half the screen does not change in a single frame.
- The wordmark squeeze moves letters by one shared factor so they stay touching, which keeps the opening compact.
- Last frame equals first frame, so the film loops cleanly.
Remix it for your product
An Apple-keynote launch film for [PRODUCT], 2D only, one continuous take. Every scene is made out of the previous one: nothing fades, blurs or cuts. Objects change shape instead: text rises out of a mask line, icons pop from zero on a spring, bars draw across, pages push, and a black shape floods the whole frame and contracts into the next scene. Warm off-white canvas, black UI, glass over the photos. A cursor drives every change with real clicks, drags and long-presses. The camera zooms so each moment fills the square, and the cursor scales with it. Show [FEATURES] in sequence, each one revealed by a click or drag. Banned: crossfades, blur-ins, brightness fades, 3D flips, particles, glows, holds longer than 1s, anything that looks like a template. Structure: 120 BPM, something happens on every beat, and the last frame equals the first frame.FAQ
What tool made this launch video?
This video was made with Claude Opus.
Can I see the prompt behind this video?
The prompt has not been published. Check the original post on X for details from the creator.
What kind of product is this video for?
It is a launch video for a other product.
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